Social Media Announces a New Running Mate

Social Media Announces a New Running Mate

Would you attend a networking event and not talk to anyone? Not even a hermit crab would do that. If someone said something that was wrong, you’d say something, right? contentstuffWithout a social media strategy, companies and brands allow others to take control of their messaging. The reality is that, whether you like it or not, being on social media is a non-negotiable. People are talking about you and sharing their opinions of your products, services and culture, which is why it is an absolute must to get involved in the conversation–and better than that–to start the conversation. It’s safe to say social media entered the corporate world through a pool of social-savvy new employees who rode the social rocket as it blasted onto our web browsers and eventually onto our Smartphones. It’s a group of engaged employees who are extremely intelligent regarding the utilization of social. Organizations that have tapped into that expertise and paired it with experienced strategists are reaping the benefits of both mindsets. Brands that are socially effective have recognized it as another tool in their box of outreach opportunities, one with unique and dynamic capabilities that can easily take on a life of its own if left unattended. These organizations have integrated social throughout their organizations and optimized a carefully chosen roster of social platforms based on the unique target audiences each one can deliver. In short, they’ve implemented a social strategy. “Yeah, I’m on Facebook.” What has changed in social over the last six or seven years, and where the future opportunity lies, is in the application of deep strategic thinking. Let’s preface this by saying many companies are doing this well by viewing social as an opportunity to engage with customers, show superior service, recruit the best candidates and share their culture. That requires a high-level commitment to strategically integrate social engagement company-wide — well beyond marketing and into sales, human resources, customer service and more. That kind of integration happens at the leadership level, and it is also where companies can falter without leadership support for social and/or a well-orchestrated, flexible and consistent social media strategy. And, it’s where great content and thought leadership thrives. At Axiom, we’re supporting clients by opening the discussion of social strategy and integrating social components in actionable ways. You can see some of that work here. We’re helping organizations recognize the need to pair their social-savvy employees with experienced strategic thinking to vet and deliver social content on the right platforms at the right time: content with clear messaging that’s data-driven, timely and responsive to the world around us. So, the social rocket now has steering, navigation and some safety features. Are you on board?
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