Yes, Public Relations is a service business, but at Axiom, we take that to be much more than providing a service or services for our clients. We also bring passion, and a firm belief in the brand. If we don’t believe in it, then we won’t represent it. And since we’re a lifestyle agency, we have to see how a client fits into the big picture. We refuse to collect a random list of companies just to grow the agency.

Because the stronger each of our clients are, the better partnerships we can develop. For example, synergies between horticultural powerhouse Bailey Nurseries and West County Gloves are obvious, and are very complementary when we can combine the two products into a single promotional effort at the annual Garden Writers Association Symposium.