Dove’s New Campaign Makes Women Rethink Self-Beauty
by Shelly Gustafson Dove is at it again with another campaign aimed at making us reevaluate our perceptions of beauty, but unlike in the past, →
Super Spots Rolling Out In Record Numbers
by @davesniadak Non-football fans forced to watch football one day a year rejoice, your favorite event is just weeks away. The participants in the Super →
Video Ads In Your Facebook Newsfeed
By Natalie Bell, @nebell90 Do you like advertisements on YouTube videos? Either way, get ready for them to be on Facebook as well -- →
The Power to Influence Goes to…Millennials
Millennials are becoming such a strong consumer group that insights into what matters to this demographic are invaluable. Research like the Edelman 8095 2.0 study →
Stocking Shelves With Video: CPG Dominating Online Video Media Spending
by Dave Sniadak If you think you're seeing more online video ads for products like cereal and shampoo, your stomach and hair aren't playing tricks →