Google Vs. Microsoft & Santa?
This week Google took a swipe at one of its biggest competitors (and a former partner) when it launched its own Santa Tracker just in →
Remember to Laugh
Inc.com’s Kevin Daum makes a case for humor in marketing, calling it a powerful communication tool. According to Daum, striving for professionalism has led →
Video Ads In Your Facebook Newsfeed
By Natalie Bell, @nebell90 Do you like advertisements on YouTube videos? Either way, get ready for them to be on Facebook as well -- →
Managing Industry Consolidation
by Mike Reiber What would you do if you learned tomorrow that one of your key channel partners was no longer in business? Most manufacturers →
Observational Research is envisioning new products and services to meet unmet and underserved needs
by Rob Beachy Whether the research is direct, indirect or hidden, the value of seeing how customers use or interact with your products or services →
Google Maps is Back!
By Natalie Bell, @nebell90 Great news for all you iPhone users, especially iPhone 5-ers. Drum roll please..... Google Maps is back! That's right, you →
The Power to Influence Goes to…Millennials
Millennials are becoming such a strong consumer group that insights into what matters to this demographic are invaluable. Research like the Edelman 8095 2.0 study →
Santa’s Gone Digital: Why Your Business Needs An E-Commerce Strategy
While shopping for gifts this year, it occurred to me that my behavior is very different than it was last year. My mother and I →
Pricing. It’s one of the 4 P’s of Marketing…Or is it?
by Mike Reiber Is pricing truly a strategic marketing tool to improve profits and maintain market share? Or is it something dictated by competitors, customers →
Pinterest Continues to Expand
by Shelly Gustafson In a recent sit-down with Sara Wilson from the Huffington Post, Pinterest founder and CEO Ben Silbermann offered a number of insights →