Uncategorized Archive

Cleared For Takeoff: One Week Until 2nd Annual Aviation Inspiration

by Dave Sniadak Here at Axiom, we always try to help our clients soar above the competition. Next weekend, however, we’ll be soaring with scores of future aviators. We’re honored to be representing the Girls With Wings organization as they host their 2nd annual Aviation Inspiration Day on Saturday, May 26th, at Fleming Field. Together [...]
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(Almost) Wordless Wednesday: Instagram Junkie

A clever guide to help you spot the Instagram addicts amongst us…
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Stocking Shelves With Video: CPG Dominating Online Video Media Spending

by Dave Sniadak If you think you’re seeing more online video ads for products like cereal and shampoo, your stomach and hair aren’t playing tricks on you. A recent report from Videology says Consumer Package Goods (CPG) manufacturers spent nearly three times more (37%) than any other category during Q1 of 2012. This number grew [...]
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Geofencing is Mobile Marketing’s Holy Grail?

by Ashley Haugen Mobile marketing is unique in that it provides customers with media that is both time and location sensitive, and highly personalized. According to Greg Stuart, the global CEO of the Mobile Marketing Association, “Mobile’s unique selling proposition is the fact that it is personal, pervasive, and leverages proximity.” These three things create [...]
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Wordless Wednesday: Mobile Marketing

How much do we rely on mobile phones and smartphone capabilities? Take a look at this surprising infographic for some compelling statistics on the way we love to use mobile.
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Axiom Adds Some Bling

The gold keeps coming! We are pleased to announce that Axiom is the recipient of SIX 2012 Communicator Awards – including an award for this very blog! Thank you to the judges and congratulations to all of our fellow winners! To watch the award winning Wilsonart (Up)Date Night Series Click Here.To check out our Mr. Bubble [...]
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Spring Cleaning, Office Edition: What Will YOU Find?

by Dave Sniadak @davesniadak This post is a little off topic, but certainly worthy of discussion. While doing a little spring cleaning in our offices, we discovered a few unusual finds tucked away in our desk drawers. The items ranged from old business cards to condiments, hard hats to handcuffs. My favorite happened to be [...]
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Tech and Travel [Infographic]

Social media is shaking up the travel scene with everything from mobile apps to twitter deals. Check out this cool infographic which highlights some of the trends of today’s techie traveler.
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Who Said TV News is Dead? Latest Stats Show Impressive Online Viewership Totals

by Dave Sniadak @davesniadak Being a former newsie myself, I make a point to watch my local news as much as possible. However, due to budget cuts and slashed staffs, local broadcast outlets are leaning heavily on national news feeds and viral videos to fill their time slots. My feeling is much like that of [...]
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Facebook Introduces "Premium" Ads: What You Should Know

by Ashley Haugen@AshleyKaia Facebook users could soon be faced with a lot more advertising, although they won’t be your typical ads. At its Marketing Conference on February 29th, Facebook unveiled “Premium ads,” a new plan to increase ad revenue and hopefully appease those questioning how Facebook was going to monetize it’s 425 million mobile users. [...]
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