Axiom | Ideas & Insights
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Ideas & Insights

In Charles Duhigg’s book, “Smarter, Better, Faster: the secrets of being productive in life and business,” he highlights the personality and work habits of highly productive individuals. He found that the most productive individuals had four common traits: They knew how to focus They constantly try to......

Strategy is an essential component of any business. Effective product development relies on clear (and clearly communicated) strategies, from the corporate to the product level. Axiom experts can help you develop your corporate strategy and translate it into clear policies to guide business units in......

We first published this post about 18 months ago. It’s one of the most popular posts we have had the pleasure of presenting, and we thought some of you may find the information is still relevant and informative. To that end, we’ve updated some links......

Your local hardware store is having an identity crisis. But ask anyone and they’ll tell you they love their local hardware store. So, what’s the key to success for keeping customers coming and buying, rather than shopping, then ordering elsewhere? Early in May, I made......

Each May, I make my annual pilgrimage to Minneapolis’ best independent garden centers, including Wagners, Tangletown Gardens, Mother Earth, to name a few. My goals? To identify and procure newly introduced annuals, perennials and shrubs for my garden. To see how independent garden centers are......

Since January 2017, our channel strategy team has had a multitude of meetings with manufacturing clients about how they can exercise more power and maximize sales within their channel and among their partners. In many of Axiom’s core market practices – including agriculture, horticulture, building......

At Axiom, our insights team frequently collaborates with our communications team to create newsmaker surveys for news and social content that we can then leverage with many of our journalist contacts. It’s a cost-effective way to provide timely, pulse-point information on current the current events......

The story behind who, what and how those flowers and plants end up in your yard. I recently attended the 2017 California Spring Trials. For those of you unfamiliar with the event, it’s the week when plant companies show off their new flower, vegetable, perennial......

The Axiom Team, 619 Cavalier Robotics, has advanced in the 2016-2017 FirstRobotics competition. These future scientists, technologists, engineers, artists and mathematicians advanced to the district championship picking up another design award and accumulating more points to qualify at the Edgewater Maryland competition – the last step......