Category Gap Analysis

Identify market gaps and opportunities in target channels more quickly and accurately.

  • Method includes store checks, ecommerce sites, space analytics, intercept interviews with customers, store associates and merchant teams.
  • Special focus on share of shelf analyses that can result in end caps and cross-merchandising opportunities within various departments.
  • Uses include:
    • Category expansion
    • Vendor managed inventory
    • Competitor gaps, share and pricing
    • Store associate knowledge