Axiom | Marketing Team
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Marketing Team

Accelerating solutions through experience.
From leadership positions at Fortune 500 companies and top marketing agencies, we bring the skills and expertise to cut through marketing clutter. We understand your needs and how to help because we’ve been there; we’ve made the same types of decisions.

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Mike ReiberGlobetrotter
Founder/CEO

Mike is Axiom’s fearless leader and global adventurer. From attending glamorous weddings in Morocco to hiking in the hills of Argentina, somehow there always seems to be wonderful food and wine involved. No wonder our team building events are so fun!  

Expertise:

Market research, market strategy, publicity-based marketing and concept development.

Experience:

Wilsonart International, Whirlpool/KitchenAid, Gladiator Garageworks, Sam Goody/Best Buy, The Toro Company, Cub Foods, Best Buy.

Favorite Saturday afternoon activity?

Tasting reserve Malbecs.

If you were stranded on an island what 3 things would you take with? 

Just one – A Star Trek “Beam Me Up Scotty” Teleporter.

What single piece of technology could you never live without? 

iPhone.

Would you rather only wear plaid for the rest of your life, or polka dots? 

Definitely plaid.

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Kathleen HennessyGreen Thumb
Chief Marketing Officer

They say gardenin’ ain’t easy, but our “Green Thumb” makes it look as effortless as a pontoon ride in the middle of July. In addition to gardenias, Kathleen has a knack for growing customer relationships through carefully cultivated events and online campaigns. Like gardening, a successful strategy flourishes when it is well tended by a true master.  

Expertise:

Concept development, media relations, event management, video production, customer engagement and social media.

Experience:

The Toro Company, Bailey Nurseries, Whirlpool/KitchenAid, The Village Company, Polaris, Slumberland, Cannon River Winery, Radisson. In my past work life I was a television news producer and a copywriter.

What’s your hidden talent?

It’s not so hidden because I’m in a band, but I play a mean cowbell.

What was your dream job as a child?

As a kid I wanted to be a radio talk show host. I still think that would be a really fun job.

What flavor of ice cream best describes you?

There is definitely a Rocky Road joke in here somewhere, but let’s go with Dublin Mudslide.

Would you rather be a famous singer or famous actress?

Famous singer, definitely.

Michelle LeGros - Chief Insights Officer

Michelle LeGros – Chief Insighter
Chief Insights Officer

Michelle has a passion for people and understanding what makes them tick/motivates them. She has spent her career studying people and translating their needs & wants into practical business strategies for Fortune 100 companies.

Expertise:

An accomplished and insightful marketing research leader, she has a strong track record building value-added research strategies & insights for marketing leaders across many industries.

As a true liberal arts major, Michelle has a diverse background that includes healthcare, financial services, manufacturing, consumer packaged goods and services.   She has a unique expertise in consumer research, Medicare and the senior/baby boomer audience.

Experience:

Michelle has worked for several leading edge companies.   At UnitedHealth Group, she built and led a best-in class consumer insights function for the Medicare division and UHC Corporate. She has also held research leadership roles at U.S. Bank, The Toro Company and GfK Research.

Are you a morning person or a night owl?

Morning person these days – I have two kids in elementary school!

What was your first job? 

Humble beginnings – I started out as a sanitary engineer at my dad’s company (i.e. I cleaned the bathrooms) when I was in high school.

What is your favorite past-time or hobby?

I am an avid traveler (48 countries and counting) and jump at the opportunity to explore new places.   I am always researching our next destination.

If you could have one super-power, what would it be? 

The ability to read minds.   While I am pretty good at understanding people, it would be fascinating to know exactly what they are thinking at any moment!

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Rob Beachy – Mad Scientist
Chief Technology Officer

From designing award-winning medical exam tables to formulating industry-leading fertilizers, it’s hard to summarize the 28 patents Rob has to his name. Developing battery-powered tools, outdoor lighting products, rocket engines – this mad scientist truly has done it all.

Expertise:

Market research, product development, concept generation & refinement, market sizing, channel analysis, innovation training.

Experience:

Whirlpool, Medtronic, Schlumberger, Michelin, The Toro Company, Ford, Sargento, GTI, Skil, Irwin, Hearth & Home Technologies, Roche, Marshalls, Gould National Battery, Monsanto, General Electric in a variety of businesses from heavy military to major appliances, turbines, lighting and battery.

What was your first job?

Mowing lawns in my neighborhood in Atlanta.

Are you a morning person or a night owl?

What, there’s a morning? Oh yeah, that’s when I stay up real late and the big light comes on.

What’s your theme song?

When I am up John Lennon’s “Imagine”, When I am down, Carly Simon’s “Nobody does it better”, when I want to sing in the shower, “Unchain my Heart” with a decidedly Joe Cocker tone.

Would you rather chew like a cow or laugh like a goat?

I am told I laugh like Tom Hulce in Amadeus: http://youtu.be/lN-uFM3ngHc

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Tom Chervenak – Tool Man
Chief Innovation Officer

Expertise:

New product research and development; discovery, justification, program organization and administration, design center management and staffing, all seasoned with many years of engineering management of high volume consumer durables and packaging materials manufacturing.

 

Where’s your favorite vacation spot?

A quiet, sunny Carolina beach.

If you could have had a completely different career what would it be?

Driving stock cars in NASCAR or semi-trucks on long hauls with my wife and dogs.

If you could be any TV character in real life, who would it be?

Jethro Gibbs on NCIS

What do you like doing on Saturday Nights?

In the summer watching races at our local dirt track, in the winter watching movies on the SyFy Channel … and I forgot, eating homemade pizza!

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Ben Marion – The Great Thinker
Creative Director

Expertise:

Story weaving, wordsmithing, positioning, team play

Experience:

AMVAC, Buffalo Bills, Chevrolet, Deere & Company, Dow, Elanco, Scripps Hospital and Clinics, Seaboard Farms, San Diego Chargers

What movie can you quote word-for-word?

Cool Hand Luke

Favorite after-work activity?

Enjoying the arts: music, museums, movies, and theater…

Would you rather sport only 80’s clothing or 80’s hairstyles?

Hairstyle – and that would be the “Only Perfect” Mullet, which evokes one of the earliest viral emails: Mullet Haikus and my favorite:

Oh brother squirrel,
Your tail, my hair. We are one.
Yet I must eat you.

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Linel Reiber – Betty Crocker
Special Projects Coordinator

Why does the Axiom team look so happy on Wednesday mornings? Because someone’s been baking! Warm chocolate chip cookies and sugar-dusted scones go hand-in-hand with our team meetings thanks to the culinary prowess of Linel. Her years in the test kitchens at General Mills and discerning palette mean every slice of coffee cake is perfection.

Expertise: 

Recipe development, cookbook editing and tolerance testing

Experience:

General Mills, Quaker Oats, Gerber Products, Way Cool Cooking School

What is the strangest food you have ever eaten?

I haven’t eaten bugs yet, but I have eaten octopus and llama. Both are very tasty!

What was the first thing you learned to cook?

I grew up on a farm so I made lots of meat and potatoes to satisfy hungry appetites.

What is your favorite book?

I enjoy reading. I recommend “The Help”.

Would you rather be able to fly or be able to breathe underwater?

If I could fly, I would hang out with the seagulls on a different tropical beach each week, or tag along with the monarch butterflies.

David Angier –Product Guru
Director, Product Strategy

David is a Finance guy who jumped to the Marketing team early in his career. A native Californian, he has lived in Orange County, San Luis Obispo, San Francisco and Danville. David is a people person who loves technology, music/concerts, travel and helping companies grow and be successful.

Expertise:

All things product related: Strategy, concepts, development, research, financials, messaging/positioning, introductions, marketing, end-of-life. Business development and relationship management.

Experience:

The Toro Company, 8e6 Technologies, Verio, Mondex, Wells Fargo.

If you could live anywhere in the world for a year, where would it be?

On a cruise ship that is sailing around the world.

What super-power would you most like to have, and why?

Time travel. I’d like to go back in time and do a few things differently. Then, I’d go to the future and see what stocks would be good picks, (I’m a horrible stock picker).

Favorite things to do outside of work?

Trips with my wife and two boys, Vegas weekends with my two brothers, walking our dogs, boot camp and running, golfing, sushi & sake, enjoying good wine with friends.

Which do you prefer, sunrises or sunsets?

Sunsets. Preferably with a glass of wine.

Craig Emerson – The Marketing Automator
Director Digital Marketing

Expertise:

I develop multi-channel marketing strategies for companies focused on connecting with customers, starting conversations and keeping them engaged through their purchase cycle. The best conversations are multi-channel, ongoing based on when, where and how the customer chooses to engage with you. It is more important than ever to be ready when and where they raise their hand.

Experience:

14 years in digital working in ecommerce, digital and interactive marketing departments. I am a tool and process guy, but not too geeky. I focus on the end result and work the process and tools backwards so we get the optimum fit for company and culture. Every situation is unique, no one solution will work for everyone; the ingredients may be similar, but the end result will be different.

What’s your hidden talent?

I can juggle while laying down.

Favorite after-work pastime?

Doing anything with the family. As a native Minnesotan, outdoors, in any season works for me.

Are you a morning person of a night owl?

Both – Life is Short, Stay awake for it! (caribou coffee)

What was your dream job as a child?

Fireman – without a doubt, it is so cool and what my dad did.

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Stacy Einck – Media Maven & Word Wizard
Director Digital Communications

Stacy has deep knowledge of brand advocacy. She’s turned that passion and avocation into a career. How amazing is that? Every brand has a story to tell. Stacy takes that story and finds ways to illustrate it across media types and platforms to turn words into dialogue, images into icons and choices into choosing.

Expertise:

Leveraging brand promises within public relations, social media content and influencer relationships, and cultivating thought leadership. Stacy’s expertise includes strategic program planning, overall project management, product launches, large and small events, product placement, publishing and corporate histories.

Experience:

Building products manufacturing, architecture and the built environment, sustainability, health advocacy and health care, and education.

What’s your hidden talent?

I’m a classically-trained soprano. I have loved road biking since I took my bike to Iowa and back on a school trip at age 14. I am a certified SCUBA diver and long, long ago in a wilderness far far away, I was a guide in the Boundary Waters Canoe Area.

Favorite after-work pastime?

I enjoy writing, especially dialogue, and have been known to lay down a story or two. Alas, it’s a solitary hobby and I’d rather spend time with family, laughing and futzing around the house.

What flavor of ice cream best describes you?

That would have to be a Magnum double chocolate caramel bar. If my chocolate-bar-ice-cream self could talk it would say, “Not just a chocolate ice cream bar… so much more than chocolate and ice cream.”

Are you a morning person or a night owl?

Both, which means I am perpetually sleep deprived.

Eric Gedrose - Video Producer

Eric GedroseJournalism Hero
Digital Communications Manager

Eric Gedrose has been the Axiom Visual Communications Manager for 3 years now. Well, you’ll have to forgive our excitement over adding another former journalist to our team. Eric comes to us an experienced television news producer with an eye toward business and marketing. You might even say that he’s the talk of the town. Ok, maybe one too many news jokes.

Expertise:

As a storyteller, video producer and editor, Eric brings a narrative-based approach to marketing content. From a technical standpoint, he understands all parts of the post-production process; editing, graphics compositing, music and audio editing/mixing to final file encoding for distribution.

Experience:

Eric worked in television news for 16 years in various markets (Fargo, ND; Fort Myers, FL; Jacksonville, FL; and Minneapolis, MN). In that time, he met Buzz Aldrin, three presidents, too many great NFL players to count, and even watched a live shuttle launch at Cape Canaveral. But truth be told, he really likes down to earth (space pun) normal people and the stories they tell.

What’s your hidden talent?

I make some mean salsa. Perhaps it is my choice of peppers. I’m also super awesome at losing golf balls while golfing.

What was your dream job as a child?

Defender of the universe. Kind of like Flash Gordon. Not sure where I would have attended college for that, though.

If you could have one super-power, what would it be?

The super-hero junkie in me is at odds with this one but I’m going to go with….“Regeneration.” That way I can stop injuring myself.

What is your spirit animal?

I would say a fox, because I like to meander around and observe things without being noticed

Matt Main – Axiom’s Unofficial Meteorologist
Marketing Communications Associate

When he isn’t discussing the next big storm, Matt also has a passion for researching communications strategies, providing assistance in telling a customer’s message through the media and connecting with people through social media.

Expertise:
Supporting the needs of each customer through public relations, brand marketing, event marketing, social media content and analytics, and even video production.
Experience:
Andersen Windows, Red Gold Tomatoes, California Redwood Association, Sealed Mindset, Key Log Rolling, Man Cave Meats, Chopin Vodka, Genesis10, Patterson Dental, Thrivent Mutual Funds, 3M, Polaris, Ecolab, Monrovia
What’s your favorite concert you’ve ever attended?
Country Jam, July 2014. On the way to the concert I saw a person on the side of the road with their broken down vehicle. I pulled over to offer assistance. The person happened to be (and still is) my favorite artist who was performing that evening. We talked for about 10-15 minutes until his tow truck arrived. He gave me a “shout out” later that night at the concert.
Cat or Dog Person? (if you have a pet, what is its name)?
Dog. I’m allergic to cats. My fiancé and I adopted a dog named Daisy. Daisy looks like a real-life Snoopy.

If you knew could you try anything and not fail (and money was no object), what dream would you attempt?

Starting Centerfielder for your Minnesota Twins. Sorry Byron Buxton, but in this scenario, you would have to change positions.

Are you a morning person or a night owl?

Morning. I feel more productive being able to accomplish a difficult task or exercise in the morning.

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Denny Gebhard – Number King
Chief Data Scientist

Expertise: 

Econometrics modeling, business analytics, statistics, time series modeling, forecasting, data mining, aeroallergy forecasting and mathematics.

Experience:

Unisys. Founder; DataSport, Inc. Founder; Multidata, Inc. Founder; FaxBank Systems. Managing Principle; Decision Intelligence. Analyst; Clario Analytics. Founder; Teralytix, LLC. Natural Technologies LLC. (I’ve been accused of being a serial entrepreneur.)

What is your favorite weekend activity?

Spectator sports, hockey, football, travel, fishing and wildlife observation.

If you could do anything else for a living, what would you do? 

Sports Statistics

What is your favorite thing about Minnesota? 

The wildlife and scenery.

Would you rather give up your cell phone or your television? 

Television.

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Harvey Robbins – Resident Shrink
Industrial Psychologist

Expertise: 

New product development, teamwork and interpersonal influence.

Experience:

CIA, Burlington Northern, Honeywell, Robbins & Robbins, Inc.

If you could choose anyone to be your mentor, who would it be?

My 20 year old son, Max.  I’m always learning something new from him.

What three songs would you include in the soundtrack to your life?

Good Feeling, Knockn’ on Heaven’s Door, Moonlight Sonata

Are you an early bird or night owl?

Yes.

Would you rather be made out of plastic or glass? 

Glass.  It’s much more flexible and beautiful…greater potential if you know how to work with it.

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Kimberly Johnson – Scandia Girl
Project Director

Expertise: 

Human factors/ergonomics, project planning and scheduling, project management, sponsor/stakeholder management, cross functional team dynamics, group facilitation, ideation tools and techniques, new product development commercialization, organizational innovation (climate and culture)

Experience:

3M, Smiths Medical, Taylor Corporation, Acist Medical, Dean Healthcare, Minnesota Department of Transportation (MnDOT)

What was your dream job as a child? 

Believe it or not, by the time I was in 6th grade, I wanted to be a Librarian. I just loved reading and doing research. In college, I would get lost in the stacks reading everything else other than the research I was supposed to be there working on!

What is your favorite seasonal activity?

Fall is my favorite season, so it would have to be going to the Boundary Waters.

If you could have one superpower, what would it be and why?

The power of healing. There are so many children all over the world that need love and a new lease on life.

If you had to wear polka dots, plaid or stripes for the rest of your life, what would you choose and why?

Polka dots, as they are so whimsical! Life would always be fun!

Marshall Masko – Direct Response Wizard
General Manager

Expertise:

General Management, Business Startups and New Product Launches, Direct Response Marketing, International Marketing, Consumer Products Marketing, Retail Marketing.

Experience:

Accelerated growth on existing major businesses, and launched new business startups from inception to sell-off for companies such as NordicTrack, Rosetta Stone, K-tel International, Procter & Gamble, Gateway, and Compex Technologies.

Favorite after-work pastime?

After-work I like to de-stress at the gym; it’s amazing how it takes away so much stress and makes you feel so good afterwards. Playing the piano is another favorite activity; it’s creative, personal and is a catharsis for me. Other pastimes would include tennis, and also travel, preferably to a great beach or some historic site.

(I am always up for a cruise to an interesting set of destinations…)

What flavor of ice cream best describes you?

No ice cream describes me, but Peppermint Bon Bon is one of my favorite ice cream flavors. It is very hard to find but it is one of the all-time bests.

Are you a morning person of a night owl?

I am more of a night owl. I find I do my best thinking when its quiet and there are no interruptions…..and somehow being a little tired can let some of the most creative ideas emerge…..

What was your dream job as a child?

My dream job as a child was to own a prominent international business that was growing quickly.

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The Axiom Phonebooth
The Phonebooth

There’s a lot of buzz out there. Blogs, ads, tweets, videos, texts – it’s getting harder and harder to shut the door. That’s why we invite you into our doors. One in particular: our bright red phone booth. (Have you seen the real one in our lobby?) Step inside and take a listen. What do you notice? It’s quiet. Refreshingly so. There’s one objective: To connect with someone on the other end.

And hasn’t that always been the objective? Hasn’t that been what all of this noise was created to do in the first place? At Axiom we like to use the phone booth as a metaphor for the way we work. We quiet the unnecessary, the distracting and the ineffectual to go straight to what works: Making connections that count.

Here are a few more reminders of what the phone booth means to us:

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