Axiom | Staff
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Experience is not what happens to you. Experience is what you do with what happens to you.”

–Aldous Huxley


Mike ReiberGlobetrotter

Mike is Axiom’s fearless leader and global adventurer. From attending glamorous weddings in Morocco to hiking in the hills of Argentina, somehow there always seems to be wonderful food and wine involved. No wonder our team building events are so fun!  


Market research, market strategy, publicity-based marketing and concept development.


Wilsonart International, Whirlpool/KitchenAid, Gladiator Garageworks, Sam Goody/Best Buy, The Toro Company, Cub Foods, Best Buy.

Favorite Saturday afternoon activity?

Tasting reserve Malbecs.

If you were stranded on an island what 3 things would you take with? 

Just one – A Star Trek “Beam Me Up Scotty” Teleporter.

What single piece of technology could you never live without? 


Would you rather only wear plaid for the rest of your life, or polka dots? 

Definitely plaid.


Kathleen HennessyGreen Thumb
Chief Marketing Officer

They say gardenin’ ain’t easy, but our “Green Thumb” makes it look as effortless as a pontoon ride in the middle of July. In addition to gardenias, Kathleen has a knack for growing customer relationships through carefully cultivated events and online campaigns. Like gardening, a successful strategy flourishes when it is well tended by a true master.  


Concept development, media relations, event management, video production, customer engagement and social media.


The Toro Company, Bailey Nurseries, Whirlpool/KitchenAid, The Village Company, Polaris, Slumberland, Cannon River Winery, Radisson. In my past work life I was a television news producer and a copywriter.

What’s your hidden talent?

It’s not so hidden because I’m in a band, but I play a mean cowbell.

What was your dream job as a child?

As a kid I wanted to be a radio talk show host. I still think that would be a really fun job.

What flavor of ice cream best describes you?

There is definitely a Rocky Road joke in here somewhere, but let’s go with Dublin Mudslide.

Would you rather be a famous singer or famous actress?

Famous singer, definitely.


Eric Gedrose Journalism Hero
Digital Communications Manager

This just in! Eric Gedrose has joined the Axiom team as our Visual Communications Manager. A little cheesy, eh? Well, you’ll have to forgive our excitement over adding another former journalist to our team. Eric comes to us an experienced television news producer with an eye toward business and marketing. You might even say that he’s the talk of the town. Eh? Eh? Alright, one too many news jokes.


Storytelling, video production/editing, and narrative-based marketing.


I worked in television news for 16 years in various markets (Fargo, ND; Fort Myers, FL; Jacksonville, FL; and Minneapolis, MN). In that time, I’ve met Buzz Aldrin, three presidents, too many great NFL players to count, and I even got to watch a shuttle launch at Cape Canaveral. But truth be told, I really like down to earth (space pun) normal people and the stories they tell.

What’s your hidden talent?

I make some mean salsa. Perhaps it is my choice of peppers. I’m also super awesome at losing golf balls while golfing.

What was your dream job as a child? 

Defender of the universe. Kind of like Flash Gordon. Not sure where I would have attended college for that, though.

If you were stranded on an island, what 3 things would you take with?

Hammock, knife and matches. What can I say? I’m practical.

If you could have one super-power, what would it be? 

The super-hero junkie in me is at odds with this one but I’m going to go with….“Regeneration.” That way I can stop injuring myself.

What is your spirit animal? 

I would say a fox, because I like to meander around and observe things without being noticed

What do you like to do for fun?

I like to garden, hunt, fish, and play with a variety of technological devices. I also really enjoy science.


Rob Beachy – Mad Scientist
Chief Technology Officer

From designing award-winning medical exam tables to formulating industry-leading fertilizers, it’s hard to summarize the 28 patents Rob has to his name. Developing battery-powered tools, outdoor lighting products, rocket engines – this mad scientist truly has done it all.


Market research, product development, concept generation & refinement, market sizing, channel analysis, innovation training.


Whirlpool, Medtronic, Schlumberger, Michelin, The Toro Company, Ford, Sargento, GTI, Skil, Irwin, Hearth & Home Technologies, Roche, Marshalls, Gould National Battery, Monsanto, General Electric in a variety of businesses from heavy military to major appliances, turbines, lighting and battery.

What was your first job?

Mowing lawns in my neighborhood in Atlanta.

Are you a morning person or a night owl?

What, there’s a morning? Oh yeah, that’s when I stay up real late and the big light comes on.

What’s your theme song?

When I am up John Lennon’s “Imagine”, When I am down, Carly Simon’s “Nobody does it better”, when I want to sing in the shower, “Unchain my Heart” with a decidedly Joe Cocker tone.

Would you rather chew like a cow or laugh like a goat?

I am told I laugh like Tom Hulce in Amadeus:


Tom Chervenak – Tool Man
Chief Innovation Officer

Areas of Expertise:

New product research and development; discovery, justification, program organization and administration, design center management and staffing, all seasoned with many years of engineering management of high volume consumer durables and packaging materials manufacturing.

What are your favorite clothes?

Blue jeans, T-shirt and sneakers.

Where’s your favorite vacation spot?

A quiet, sunny Carolina beach.

If you could have had a completely different career what would it be?

Driving stock cars in NASCAR or semi-trucks on long hauls with my wife and dogs.

If you could be any TV character in real life, who would it be?

Jethro Gibbs on NCIS

What do you like doing on Saturday Nights?

In the summer watching races at our local dirt track, in the winter watching movies on the SyFy Channel … and I forgot, eating homemade pizza!


Ben Marion – The Great Thinker
Creative Director

Areas of Expertise:

Story weaving, wordsmithing, positioning, team play


AMVAC, Buffalo Bills, Chevrolet, Deere & Company, Dow, Elanco, Scripps Hospital and Clinics, Seaboard Farms, San Diego Chargers

What movie can you quote word-for-word?

Cool Hand Luke

Favorite after-work activity?

Enjoying the arts: music, museums, movies, and theater…

Would you rather sport only 80’s clothing or 80’s hairstyles?

Hairstyle – and that would be the “Only Perfect” Mullet, which evokes one of the earliest viral emails: Mullet Haikus and my favorite:

Oh brother squirrel,
Your tail, my hair. We are one.
Yet I must eat you.


Linel Reiber – Betty Crocker
Special Projects Coordinator

Why does the Axiom team look so happy on Wednesday mornings? Because someone’s been baking! Warm chocolate chip cookies and sugar-dusted scones go hand-in-hand with our team meetings thanks to the culinary prowess of Linel. Her years in the test kitchens at General Mills and discerning palette mean every slice of coffee cake is perfection.

Areas of Expertise: 

Recipe development, cookbook editing and tolerance testing


General Mills, Quaker Oats, Gerber Products, Way Cool Cooking School

What is the strangest food you have ever eaten?

I haven’t eaten bugs yet, but I have eaten octopus and llama. Both are very tasty!

What was the first thing you learned to cook?

I grew up on a farm so I made lots of meat and potatoes to satisfy hungry appetites.

What is your favorite book?

I enjoy reading. I recommend “The Help”.

Would you rather be able to fly or be able to breathe underwater?

If I could fly, I would hang out with the seagulls on a different tropical beach each week, or tag along with the monarch butterflies.

John Holtze – The Conductor
Project Director

Areas of Expertise: Strategic Planning, Market Research, Financial Modeling, Scenario Analysis, Project Management

Prior Work Experience: I have worked for marketing agencies, global consulting and financial firms, a large manufacturing company, as well as in the arts and nonprofit sectors. My roles have ranged from strategy consultant to business developer to musical director.

What was your first job? Delivering flowers in a van — the customers were always happy to see me.

Are you a morning person or a night owl? Morning! No alarm needed.

What do you like to do for fun? Play music — Performing an average of 45 weekends per year.

What was your dream job as a child? Professional hockey player. Regrettably, the other kids got bigger, faster, and stronger.

What’s your theme song? “You Can’t Always Get What You Want” (but if you try sometimes you just might find you get what you need).

Craig Emerson -The Marketing Automator
Director Digital Marketing


I develop multi-channel marketing strategies for companies focused on connecting with customers, starting conversations and keeping them engaged through their purchase cycle. The best conversations are multi-channel, ongoing based on when, where and how the customer chooses to engage with you. It is more important than ever to be ready when and where they raise their hand.


14 years in digital working in ecommerce, digital and interactive marketing departments. I am a tool and process guy, but not too geeky. I focus on the end result and work the process and tools backwards so we get the optimum fit for company and culture. Every situation is unique, no one solution will work for everyone; the ingredients may be similar, but the end result will be different.

What’s your hidden talent:

I can juggle while laying down.

Favorite after-work pastime:

Doing anything with the family. As a native Minnesotan, outdoors, in any season works for me.

Are you a morning person of a night owl?

Both – Life is Short, Stay awake for it! (caribou coffee)

If you could have one super-power, that would it be?

Is time travel a super power? if so, that.

What was your dream job as a child?

Fireman – without a doubt, it is so cool and what my dad did.


Denny Gebhard – Number King
Chief Data Scientist

Areas of expertise: 

Econometrics modeling, business analytics, statistics, time series modeling, forecasting, data mining, aeroallergy forecasting and mathematics.


Unisys. Founder; DataSport, Inc. Founder; Multidata, Inc. Founder; FaxBank Systems. Managing Principle; Decision Intelligence. Analyst; Clario Analytics. Founder; Teralytix, LLC. Natural Technologies LLC. (I’ve been accused of being a serial entrepreneur.)

What is your favorite weekend activity?

Spectator sports, hockey, football, travel, fishing and wildlife observation.

If you could do anything else for a living, what would you do? 

Sports Statistics

What is your favorite thing about Minnesota? 

The wildlife and scenery.

Would you rather give up your cell phone or your television? 



Harvey Robbins – Resident Shrink
Industrial Psychologist

Areas of Expertise: 

New product development, teamwork and interpersonal influence.


CIA, Burlington Northern, Honeywell, Robbins & Robbins, Inc.

If you could choose anyone to be your mentor, who would it be?

My 20 year old son, Max.  I’m always learning something new from him.

What three songs would you include in the soundtrack to your life?

Good Feeling, Knockn’ on Heaven’s Door, Moonlight Sonata

Are you an early bird or night owl?


Would you rather be made out of plastic or glass? 

Glass.  It’s much more flexible and beautiful…greater potential if you know how to work with it.



Kimberly Johnson – Scandia Girl
Project Director

Areas of Expertise: 

Human factors/ergonomics, project planning and scheduling, project management, sponsor/stakeholder management, cross functional team dynamics, group facilitation, ideation tools and techniques, new product development commercialization, organizational innovation (climate and culture)


3M, Smiths Medical, Taylor Corporation, Acist Medical, Dean Healthcare, Minnesota Department of Transportation (MnDOT)

What was your dream job as a child? 

Believe it or not, by the time I was in 6th grade, I wanted to be a Librarian. I just loved reading and doing research. In college, I would get lost in the stacks reading everything else other than the research I was supposed to be there working on!

What is your favorite seasonal activity?

Fall is my favorite season, so it would have to be going to the Boundary Waters.

If you could have one superpower, what would it be and why?

The power of healing. There are so many children all over the world that need love and a new lease on life.

If you had to wear polka dots, plaid or stripes for the rest of your life, what would you choose and why?

Polka dots, as they are so whimsical! Life would always be fun!



Randy Davis – The Director
Video Producer

Nothing turns a day around quite like a good story. And no one knows how to craft a good story like Randy Davis. With over 15 years of television production/editing experience–including in television news and in documentaries for PBS/broadcast/cable network series–Randy knows how to work with every type of company, from Fortune 100’s to small businesses to non-profit organizations. Perhaps the only thing more interesting than a good story is a conversation with Mr. Davis.

Areas of expertise:

I quickly find the emotion and heart of peoples’ stories and craft them in a compelling way. From a technical standpoint, I understand all parts of the post-production process, from budgeting and project management, editing, graphics compositing, music and audio editing/mixing to final file encoding for distribution.


Clients include KSTP-TV (Mpls./St. Paul), KTCA (Twin Cities Public Television/PBS), Travel Channel, Food Network, History Channel, HGTV, DIY, Comedy Central, The Mayo Clinic, Medtronic, Target, Best Buy, 3M, General Mills, Boston Scientific and many more.

What was your dream job as a child?

I wanted to be an astronaut. I’ve seen Apollo 13 ten times. I wonder if NASA needs editors at the Space Station?

If you were stranded on an island, what three things would you take with?

Duct tape, a hammock and a boat.

If you could have one super power, what would it be?

To always make people laugh.

What is your spirit animal?

A wolf.



Sheila Thornton Warfield  – Design Diva
Project Director

Sheila Warfield is the founder and principal of Operation Butterfly, LLC, a website dedicated to inspiring and providing insights to those who seek inspiration as part of their connection to Corporate American.

As a multi-dimensional Marketing professional, Sheila has spent her entire career working for big brands (i.e. Amway, Herman Miller).  Her experience includes the development of Marketing plans for global markets; Corporate Sponsorships; Corporate Advertising; Corporate Events and Programming; Trade Shows; Product Placement, and the creation of Herman Miller’s Continuing Education Units (CEU).

An industry professional with more than 20 years of experience, Sheila’s background encompasses a range of assignments in outbound, corporate, knowledge, and product marketing. She has successfully implemented PR campaigns that raised Herman Miller’s profile with key audiences; developed and implemented signature corporate events; and led a product placement effort that has made Herman Miller furniture a “co-star” in some of Hollywood’s most popular films and television shows.

Sheila holds a Bachelor’s degree in Communications from the University of Tennessee, and a Master’s in Advertising from Michigan State University. She resides with her husband and three children in Grand Rapids, Michigan.

Stacy with Phonebooth 1.4

Stacy Einck  – Media Maven and Word Wizard
Director Digital Communications

Stacy has deep knowledge of brand advocacy. She’s turned that passion and avocation into a career. How amazing is that? Every brand has a story to tell. Stacy takes that story and finds ways to illustrate it across media types and platforms to turn words into dialogue, images into icons and choices into choosing.

Areas of Expertise:

Leveraging brand promises within public relations, social media content and influencer relationships, and cultivating thought leadership. Stacy’s expertise includes strategic program planning, overall project management, product launches, large and small events, product placement, publishing and corporate histories.


Building products manufacturing, architecture and the built environment, sustainability, health advocacy and health care, and education.

What’s your hidden talent:

I’m a classically-trained soprano. I have loved road biking since I took my bike to Iowa and back on a school trip at age 14. I am a certified SCUBA diver and long, long ago in a wilderness far far away, I was a guide in the Boundary Waters Canoe Area.

Favorite after-work pastime:

I enjoy writing, especially dialogue, and have been known to lay down a story or two. Alas, it’s a solitary hobby and I’d rather spend time with family, laughing and futzing around the house.

What flavor of ice cream best describes you?

That would have to be a Magnum double chocolate caramel bar. If my chocolate-bar-ice-cream self could talk it would say, “Not just a chocolate ice cream bar… so much more than chocolate and ice cream.”

Are you a morning person or a night owl?

Both, which means I am perpetually sleep deprived.

Marshall Masko  – Direct Response Wizard
General Manager


General Management, Business Startups and New Product Launches, Direct Response Marketing, International Marketing, Consumer Products Marketing, Retail Marketing.


Accelerated growth on existing major businesses, and launched new business startups from inception to sell-off for companies such as NordicTrack, Rosetta Stone, K-tel International, Procter & Gamble, Gateway, and Compex Technologies.

Favorite after-work pastime:

After-work I like to de-stress at the gym; it’s amazing how it takes away so much stress and makes you feel so good afterwards. Playing the piano is another favorite activity; it’s creative, personal and is a catharsis for me. Other pastimes would include tennis, and also travel, preferably to a great beach or some historic site.

(I am always up for a cruise to an interesting set of destinations…)

What flavor of ice cream best describes you?

No ice cream describes me, but Peppermint Bon Bon is one of my favorite ice cream flavors. It is very hard to find but it is one of the all-time bests.

Are you a morning person of a night owl?

I am more of a night owl. I find I do my best thinking when its quiet and there are no interruptions…..and somehow being a little tired can let some of the most creative ideas emerge…..

What was your dream job as a child?

My dream job as a child was to own a prominent international business that was growing quickly.


The Axiom Phonebooth
The Phonebooth

There’s a lot of buzz out there. Blogs, ads, tweets, videos, texts – it’s getting harder and harder to shut the door. That’s why we invite you into our doors. One in particular: our bright red phone booth. (Have you seen the real one in our lobby?) Step inside and take a listen. What do you notice? It’s quiet. Refreshingly so. There’s one objective: To connect with someone on the other end.

And hasn’t that always been the objective? Hasn’t that been what all of this noise was created to do in the first place? At Axiom we like to use the phone booth as a metaphor for the way we work. We quiet the unnecessary, the distracting and the ineffectual to go straight to what works: Making connections that count.

Here are a few more reminders of what the phone booth means to us:



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